Undecided voters, often referred to as ‘swing voters,’ are individuals who have not yet made a firm decision on who to support in an upcoming election. They play a crucial role as their votes can significantly influence the outcome. Understanding the motivations and characteristics of undecided voters is essential for candidates and political parties aiming to sway their opinions. Studies have shown that undecided voters are often more moderate in their political views and tend to focus on specific issues or candidate traits.